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Privacy Policy

Last updated: December 9, 2025

1. Introduction

LeadTrova ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our competitive intelligence platform for banking professionals.

2. Information We Collect

2.1 Personal Information

When you create an account or use our services, we may collect:

  • Name and email address
  • Account credentials (passwords are encrypted)
  • Google account information (if using Google Sign-In)
  • Professional information related to your banking role

2.2 Usage Information

We automatically collect certain information when you use our platform:

  • Search queries and prospect URLs analyzed
  • Device and browser information
  • IP address and general location data
  • Usage patterns and feature interactions

3. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve our competitive intelligence services
  • Process and respond to your search queries and analysis requests
  • Authenticate your identity and secure your account
  • Send service-related communications and updates
  • Analyze usage patterns to enhance user experience
  • Comply with legal obligations and enforce our terms

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with:

  • Service Providers: Third-party vendors who assist in operating our platform (e.g., hosting, analytics)
  • AI Processing: Anthropic's Claude AI for generating competitive analysis (queries are processed but not stored by the AI provider)
  • Legal Requirements: When required by law, court order, or governmental authority
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Security

We implement industry-standard security measures to protect your data, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure password hashing using bcrypt
  • JWT-based session management
  • Regular security assessments and updates

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your data.

6. Third-Party Services

Our platform integrates with third-party services that have their own privacy policies:

7. Your Rights and Choices

You have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and associated data
  • Portability: Receive your data in a structured, machine-readable format
  • Opt-out: Unsubscribe from marketing communications

To exercise these rights, please contact us at the email address provided below.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. We may retain certain information as required by law or for legitimate business purposes, such as resolving disputes and enforcing agreements.

9. Children's Privacy

LeadTrova is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the platform after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

LeadTrova
Email: privacy@leadtrova.com
Subject: Privacy Inquiry